Events / Experiences / Drift Experience
Drift Experience

THE ONE PEOPLE
STOP TO WATCH

Every other format is judged on lap time, which means the interesting part is happening to the person in the seat. Drifting is judged on how it looks, which makes it the only format that performs for the room.

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The Experience

BUILT FOR SPECTATORS

Drifting is scored on angle, line and commitment rather than on speed. There is no clock, which changes the whole feel of the activation: nobody is quietly failing against a number, and a spectacular attempt that ends in a spin is more entertaining than a clean one.

That makes it the best format we run for crowd draw. The car is sideways, the screen is dramatic, and people stop to watch other guests rather than only queueing for their own go.

Why it suits brand work

  • It photographs and films better than any other format, which matters when social content is in the brief.
  • Failure is entertaining, so guests take bigger swings and enjoy themselves more.
  • It is visually distinct from every other activation on a show floor.
Where It Fits

EVENTS IT SUITS

01 / Brand
BRAND ACTIVATIONS
The most photogenic format we run, and the easiest to build content around.
02 / Trade Shows
TRADE SHOW BOOTHS
Draws people from across the hall because the screen is dramatic from a distance.
03 / Community
FAMILY AND COMMUNITY DAYS
No lap times means no pressure, which suits a broad audience.
04 / Car Clubs
CAR CLUB EVENTS
An audience that already knows what good looks like.
Running It

COMPETITION FORMATS

Judged runs

Guests get a set number of attempts and are scored on angle and line. Our staff score and call the runs, which is a large part of what makes it entertaining for onlookers.

Tandem

Two rigs, lead and chase, the way real drift competition is judged. Harder, and the best thing to watch at an event.

Just play

No scoring at all. Guests drive, get sideways, and enjoy it. Often the right answer at a busy activation where a competition would slow the queue.

Academy Sim Racing is not affiliated with, endorsed by or licensed by Formula 1, NASCAR, IMSA or any racing series, sanctioning body or car manufacturer. We provide simulator experiences using commercially available racing software.

Related

WHERE THIS FITS

CORPORATE EVENTS
How the format changes for kickoffs, annual meetings and client nights.
WATCH PARTIES
Race-day viewing with simulators running alongside the broadcast.
WHERE WE DELIVER
Mobile simulator events from our Tampa base, throughout Florida.
Elsewhere at Academy

TWO OTHER WAYS TO RACE

DRIVE AT OUR TAMPA LOUNGE
Eight simulators at 1421 Massaro Blvd. Book an hour, bring a group, or take the whole room.
WANT A PERMANENT SYSTEM?
Academy builds custom simulators for offices, showrooms and private clients.
Questions

WHAT PLANNERS ASK

Do guests need experience to drift?
No, and that is the point. It is genuinely hard, so nobody expects to be good at it and everyone enjoys trying. Our staff coach each driver through it.
Is it harder than the other formats?
Yes, in the sense that holding a sustained drift takes practice. But because there is no lap time, being bad at it is fun rather than discouraging.
Is it good for social content?
It is the best format we run for that. The visuals are dramatic and the moments people want to film happen constantly rather than once a session.
Can it be branded?
Yes. Rig wraps and on-screen branding, and the car livery can be customized.
Does it work for a general corporate audience?
It works very well as one rig among several. As the only format at a corporate event it can be limiting, because some guests want a lap time to chase.
Do you provide staff to run it?
Yes. Staffing is included, and for drifting it matters more than usual because someone has to coach and score the runs.

BRING DRIFTING
TO YOUR EVENT.

If the brief mentions social content or crowd draw, this is the one to ask about.

REQUEST A QUOTE → CALL (813) 355-9071