Events / Event Types / Brand Activations
Brand Activations

PUT YOUR BRAND
IN THE DRIVER’S SEAT

A branded simulator is not a banner people walk past. It is a thing they queue for, sit inside, and photograph, with your logo on every surface they are looking at.

REQUEST A QUOTE → CALL (813) 355-9071
Why A Simulator

ATTENTION YOU CAN MEASURE

Most activation formats buy you a glance. A simulator buys you a seat, a queue and a photograph.

The person driving is inside your branding for the length of a session, looking at a screen you control. The people waiting are standing next to it. And because a racing rig looks like something, it gets photographed and posted without anyone being asked to.

What can carry your brand

  • The rig itself. Custom vinyl wraps across the chassis and seat area.
  • The screen. Branded leaderboard and on-screen graphics.
  • The car. Liveries in the simulator can be matched to the campaign.
  • The format. Prizes, challenges and capture mechanics built around what you want the activation to produce.
Getting It Right

THE PART THAT NEEDS LEAD TIME

Wraps are not a last minute item

Custom wraps have to be designed, printed and fitted. If the activation has a campaign attached, bring us in while the creative is still being decided rather than after it is locked, so the artwork is built for the surfaces it is going on.

Decide what the activation is for

Reach, dwell time, data capture and social content are different goals and they pull the format in different directions. A fast-moving queue maximises how many people touch the brand. A slower format with a prize maximises how many leave details. Pick one to optimize for.

Think about the photograph

If social content is part of the brief, the rig needs to be lit and placed so that a phone photo looks good, with branding in frame from the angle people will actually shoot from.

We produce branding for the simulators we supply. We are not affiliated with and do not represent any racing series, sanctioning body or car manufacturer, and we do not provide licensed series branding.

Formats

ACTIVATIONS WE RUN

01 / Launch
PRODUCT LAUNCHES
The simulator as the centrepiece, wrapped in the campaign, with the product alongside it.
02 / Retail
RETAIL AND MALL ACTIVATIONS
High footfall spaces where the rig has to draw people in from a distance.
03 / Sponsorship
SPONSOR ACTIVATIONS
Simulators as the interactive element of a wider sponsorship presence.
04 / Roadshow
MULTI-STOP TOURS
The same activation delivered across several Florida dates with consistent setup and staffing.
Elsewhere at Academy

TWO OTHER WAYS TO RACE

DRIVE AT OUR TAMPA LOUNGE
Eight simulators at 1421 Massaro Blvd. Book an hour, bring a group, or take the whole room.
WANT A PERMANENT SYSTEM?
Academy builds custom simulators for offices, showrooms and private clients.
Questions

WHAT PLANNERS ASK

How far ahead do you need artwork for a wrap?
As early as possible. Wraps have to be designed, printed and fitted, so raise it in the first conversation rather than close to the date.
Can you match the simulator car to our brand?
On-screen liveries can be customized. We do not provide branding for racing series or manufacturers we are not licensed to represent.
Can we capture leads through the activation?
Yes. Most brands tie entry or the prize to contact details. We build the format around whatever capture method you are using.
Can you run the same activation in several cities?
Yes, across Florida. Multi-stop tours are quoted per event based on dates and distances.
Do you provide the staff?
Yes. Delivery, setup, staffing and teardown are typically included, and your quote confirms the detail and the hours.
Can the leaderboard carry our branding?
Yes. The on-screen leaderboard and graphics can be branded for the activation.

LAUNCHING SOMETHING
IN FLORIDA?

Tell us the campaign, the date and the venue. Wraps need lead time, so the earlier the better.

REQUEST A QUOTE → CALL (813) 355-9071