Events / Event Types / Dealership Events
Dealership Events

GIVE PEOPLE A REASON
TO STAY ON THE LOT

Dealership events live or die on dwell time. A racing simulator keeps families occupied, gives enthusiasts something to talk about, and buys your sales team the minutes they need.

REQUEST A QUOTE → CALL (813) 355-9071
The Fit

THE AUDIENCE IS ALREADY THERE FOR CARS

Most event activations have to work to connect themselves to the brand in the room. At a dealership that problem does not exist. People came to look at cars, and a racing simulator is the most obvious possible extension of that.

Practically, it solves the two problems dealership events actually have. It occupies the people who are not the decision maker, which is usually what cuts a visit short. And it gives a salesperson a reason to stand next to someone for five minutes without it being a pitch.

Where it goes

  • Showroom floor. Visible from the entrance, next to the cars.
  • Under a event tent outside. For grand openings and larger weekend events, subject to power and weather cover.
  • Service waiting area. A longer-term option for the people with the least to do and the most time to do it in.
Occasions

WHEN DEALERSHIPS BOOK US

01 / Openings
GRAND OPENINGS
The launch weekend, where the job is getting people through the door and keeping them there.
02 / VIP
VIP AND OWNER NIGHTS
Invitation evenings for existing customers, where the simulator is the entertainment rather than the pitch.
03 / Test Drives
TEST DRIVE EVENTS
Something for people to do while they wait their turn, and for whoever came with them.
04 / Service
SERVICE WAITING AREAS
Longer placements that change how a service visit feels.
05 / Launch
MODEL LAUNCHES
A branded rig alongside the new model, wrapped for the campaign.
06 / Community
FAMILY AND COMMUNITY DAYS
Weekend events where the audience is broader than buyers.
Practical

WHAT MAKES IT WORK ON A LOT

Put it where it is seen from outside

A simulator visible through the showroom glass does work before anyone walks in. Tucked in a back corner it only entertains people who already came.

Set the difficulty for the audience

A dealership crowd is broad. Driver aids stay on by default so that a first-time driver is not embarrassed in the middle of your showroom, and go off for anyone who asks.

Decide what happens with the leaderboard

A fastest lap prize gives people a reason to come back on day two of a weekend event, and a natural reason to leave contact details.

We supply and brand the simulators we bring. We are not affiliated with and do not represent any vehicle manufacturer, and we do not provide manufacturer branding.

Elsewhere at Academy

TWO OTHER WAYS TO RACE

DRIVE AT OUR TAMPA LOUNGE
Eight simulators at 1421 Massaro Blvd. Book an hour, bring a group, or take the whole room.
WANT A PERMANENT SYSTEM?
Academy builds custom simulators for offices, showrooms and private clients.
Questions

WHAT PLANNERS ASK

Can it go outside for a weekend event?
Yes, with weather cover and power. Event tents and covered forecourts both work. Send us photos of the space and we will tell you what is workable.
What power do you need?
Mains power at the setup point. Requirements depend on the number of rigs, so confirm it early if the placement is outdoors.
Can the simulator be branded for a model launch?
The rig can be custom wrapped for your campaign. We do not provide manufacturer branding we are not licensed to use.
Is it suitable for children at a family day?
Yes. Driver aids make the cars manageable, and our staff set each driver up. It is one of the more popular things at dealership family events.
Can we keep one in the service area longer term?
Longer placements are possible. Tell us the duration you have in mind and we will quote it.
Do you cover dealerships across Florida?
Yes. We are based in Tampa and deliver statewide. Travel and staffing are quoted per event.

PLANNING A
DEALERSHIP EVENT?

Send the date and what the event is for. We will suggest a format and quote it.

REQUEST A QUOTE → CALL (813) 355-9071