Events / Event Types / Employee Appreciation
Employee Appreciation

SOMETHING THEY DID
NOT HAVE TO SIT THROUGH

Recognition events fail in a specific way: they end up being another meeting with catering. The test is whether anybody would choose to be there, and this is one of the few formats that passes it.

Why It Works

NO AGENDA, WHICH IS THE POINT

Almost every other event on this site has a commercial objective sitting behind it. An appreciation day does not, and that changes what a good setup looks like.

There is no lead capture, no branding requirement and nobody who needs to be impressed. The only measure is whether your people had a good time, which means the format should be built for inclusiveness rather than for competition. A leaderboard that one person dominates all afternoon is the wrong answer here even though it is the right answer at a trade show.

What we would do differently

  • Driver aids on by default. Nobody should be embarrassed in front of colleagues. We turn them down only for people who ask.
  • Longer sessions, less queueing. Standing in line is not a reward.
  • Team formats over individual ones. A relay gets people mixing across departments, where a fastest lap board tends to be settled by the same few drivers.
  • Something for the people not driving. Screens showing the current session, so watching is part of it rather than waiting.
Where It Fits

THE OCCASIONS

01 / Recognition
RECOGNITION DAYS
Annual appreciation events where the whole point is that people enjoy themselves.
02 / Milestones
COMPANY MILESTONES
Anniversaries and targets hit, marked with something better than a speech.
03 / Summer
SUMMER AND FAMILY DAYS
Events where partners and children come too, so the format has to suit everyone.
04 / Holidays
HOLIDAY PARTIES
December events. These book earliest, so raise them well ahead.
05 / Onsite
ONSITE AT YOUR OFFICE
Warehouses, offices and parking lots, where we work around your actual space.
06 / Shifts
SHIFT-BASED WORKFORCES
Longer running so that people on different shifts all get a turn.
Practical

PLANNING IT

Shift patterns are the thing people forget

If your workforce runs shifts, an activation that only exists between noon and three has excluded a large part of the people it was meant to thank. It is usually better to run longer with fewer rigs than to run a short, intense session that half the team cannot attend.

Accessibility and workforce scale

An appreciation event has to work for the whole workforce, which is a different problem from a party. Tell us if you have colleagues who use a wheelchair or who cannot transfer into a fixed racing seat, and we will talk through what is and is not workable rather than leaving anyone to find out on the day.

Onsite is often easier than a venue

Offices, warehouses and covered outdoor areas all work. The frame is 26 inches wide and 57 inches long, and the 49 inch ultrawide display is the widest part, so allow around 10 feet by 10 feet per simulator once you include the driver getting in and out and someone waiting. Mains power at the setup point is the other constraint.

Work out how many will actually drive

Each simulator handles roughly 15 to 40 drivers an hour depending on session length. For an appreciation event we would lean toward the longer end, so size the rig count with that in mind rather than assuming maximum throughput.

Delivery, setup, calibration, staffing and teardown are typically included, and your quote sets out exactly what is covered and for how many hours.

Related

ALSO WORTH READING

Elsewhere at Academy

TWO OTHER WAYS TO RACE

Questions

WHAT PLANNERS ASK

Does everyone need to be good at driving?
No, and we set it up so they do not have to be. Driver aids are on by default and our staff get each person going, so nobody is left struggling in front of colleagues.
Can you come to our office or warehouse?
Yes, and for appreciation events it is often the easiest option. We need floor space and mains power at the setup point. Send photos of the space and we will confirm.
We run shifts. Can you cover more than one?
Yes. Running longer with fewer rigs usually serves a shift-based workforce better than a short session with more. Tell us your shift pattern and we will plan around it.
What if people bring their families?
That works well. Driver aids make the cars manageable for children and our staff set each driver up individually.
Do we need a competition?
Not at all, and for appreciation events we often suggest not having one. Open racing where people come and go usually suits the occasion better than a structured competition.
How far ahead should we book?
The earlier the better, and much earlier for anything in December.

THANKING YOUR
TEAM PROPERLY?

Tell us the headcount, the space you have and the window. We will build something people will actually enjoy.