RACING SIMULATORS
FOR YOUR NADA 2027 BOOTH

The show is in Orlando from Wednesday, February 17 to Saturday, February 20, 2027. The expo is in the West Concourse of the Orange County Convention Center and runs Thursday to Saturday. The Daytona 500 is the next day, Sunday, February 21, 2027, so if you are also hosting dealers or clients at Daytona that week, we can quote both.

We work as a supplier on your booth. Academy Sim Racing is not affiliated with or endorsed by NADA or the NADA Show. Your exhibitor manual sets the rules for booth activities, power and move-in, and we work inside them.

Dealership events are one of the formats we run most. A few we can name:

• A two-week Porsche Orlando activation in September 2025.
• Four simulators at Porsche Orlando in Maitland in June 2025.
• Porsche Clearwater events in 2024 and 2025, including a Toys for Tots event in December 2025.
• Porsche of Ocala in May 2024.
• A Sun Toyota dealership activation.
• A trade show booth for Rockway Exhibits with a live leaderboard in March 2026.

The audience at NADA is the same people who book these events. A simulator on your booth is something they recognize. More on dealership events and trade show stands.

Allow around 10 feet by 10 feet per simulator once you include the driver getting in and out and someone waiting. The frame is 26 inches wide and 57 inches long. Working from that:

• 10 x 10 booth. One simulator, and the simulator is most of the booth.
• 10 x 20 booth. One simulator with room to talk, or two with very little else.
• 20 x 20 island. Two simulators with meeting space, or up to four if racing is the whole booth.

Send the floor plan and your booth number and we will confirm what fits and how the queue flows. Power is ordered through the show; our simulators run on standard 110V outlets and we will tell you how many circuits to order.

Add the live leaderboard with lead capture (+$300) and every driver signs in on the leaderboard before they race. Drivers 18 and over can choose to share their email to hear from your brand. Within 24 hours of the show we send you a CSV with the names and emails of the drivers who opted in. Nobody is on the list without opting in. Privacy policy.

If you already use the show’s badge scanning, we will run the activation around that too.

• Livery. Your brand on the car drivers race on screen, $250 per car.
• Simulator wraps. Your branding on the rigs themselves, $400 to $800 per simulator depending on coverage.
• Leaderboard. A live fastest lap board on a screen that pulls people back to beat a time.

Wraps and liveries need artwork approval and production time, which is the main reason to book early.

The quote is rental, delivery and staffing, the same lines as any event, plus travel from Tampa, which is included in the number we send you. Travel covers mileage for the drive, about 85 miles each way, crew lodging at $745 per day for the nights the crew stays in Orlando, and a $1,500 setup day if move-in falls on a separate day. Our homepage shows where typical local events land; a four-day show with travel will sit above those, and we quote it per booth. See how out-of-area events work.

We suggest reserving by mid-January 2027. That leaves time for wrap and livery artwork and for your power order, and the date is held once the deposit is in.